Watches

The 5 Most Iconic Men’s Watches of All Time – And Why They Still Matter

The 5 Most Iconic Men’s Watches of All Time – And Why They Still Matter

Mikkel Preisler
By Mikkel Preisler 3. May 2025


A wristwatch is more than just a mechanical tool for telling time.

It’s a statement. A marker of personal style. And for many, a long-term investment. The most iconic watches have managed to transcend fleeting trends and shifting fashion by blending heritage, craftsmanship, and timeless design.

Here are five legendary models that continue to stand the test of time.

Rolex Submariner

Launched in 1953, the Rolex Submariner quickly became known as the ultimate diver’s watch. With its iconic design and ultra-durable build, it’s now equally admired by business executives and adventurers alike.
Why it endures: Classic aesthetics, unmatched reliability, and the prestige of the Rolex name.

Omega Speedmaster Professional

Known as the “Moonwatch,” this Omega model was the first watch worn on the moon. Its legendary accuracy and toughness have made it a cult favorite among collectors and space enthusiasts.

Tag Heuer Monaco

Famous for its bold square dial, the Monaco broke all the rules when it launched — and became immortalized when Steve McQueen wore it in Le Mans. It radiates retro racing heritage and cinematic cool.

Why it endures: Iconic shape, motorsport legacy, and a nod to 1970s style.

Patek Philippe Calatrava

The Calatrava is the embodiment of understated luxury. With its minimalist design and elegant lines, it remains a favorite of refined gentlemen who value tradition over trends.

Why it endures: Subtle elegance, timeless form, and unmatched craftsmanship from one of horology’s most respected brands.

Casio G-Shock

First released in 1983, the G-Shock redefined what a tough watch could be. Shock-resistant, water-resistant, and packed with digital features, it’s still a top choice for athletes, adventurers, and everyday warriors.


Why it endures: Military-grade toughness, everyday practicality, and affordable cool.

Different Styles, One Common Thread

Each of these watches reflects its own unique aesthetic and purpose, from luxury to utility. But what they all share is a commitment to quality and authenticity — the reason they remain icons in 2025 and beyond.

Our team may have used AI to assist in the creation of this content, which has been reviewed by our editors.